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Toyota moves back to its utilitarian roots, where costs matter and pricing matters. Higher cost technological advances are being rejected in favor of older approaches that accomplish the same thing in the manufacturing process at alower cost. And pricier features like the solar ventilation system option on the new Prius are being rejected so that the price can be made more competitive with American cars. Even the idea of pricing Toyota's cars at apremium of $1000 or $1500 over American cars is being questioned in this market. The new Prius mad due to come out this year, developed at a time when Toyota was coasting as it emerged as the most profitable and the largest auto manufacturer in the world, has a price tag of $28,000 versus the $22,000 for the current Prius. This has alarmed some of the bigger Toyota dealers so much that Akio Toyoda the new CEO visited Southern California to talk to these dealers about what has gone wrong with the pricing. These dealers told him that they were worried about that price when they were drastically discounting current Prius models to maintain their sales rate. This is also happening when Toyotas are piling up unsold on car lots at most ports in the US. As Toyota competed with GM for top spot in sales Toyota's management of Watanabe and Kinoshita, the outgoing CEO and his assistant, say critics inside Toyota, lost sight of the need for caution as the company's manufacturing capacity expanded in Japan and overseas. Now with the selection of Akio Toyoda to succeed Watanabe as new CEO, the decision has been made to make a shift to anew generation of managers, with the retirement of 3 executives including Kinoshita and Watanabe. ...

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In an effort to not cede the market in tablets and smartphones completely to Apple and Google, and e-books to Amazon, Microsoft is now in an alliance with Barnes & Noble's Nook digital business, and Nokia in smartphones. The deal with Barnes & Noble's Nook, includes an agreement to bring out a Nook application that will bring access to digital books, magazines and newspapers to Windows devices. Microsoft will get a share of revenues from sales of this content. For Barnes & Noble this is an alliance with a well funded company, at a time when the digital business is losing money because of the huge investments needed to compete. Markets recognized this by pricing Barnes & Noble shares over 50% higher after the announcement, up to $20.75.

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Indian prime minister Modi meets president Putin in Sochi, Russia. India is seeking to maintain its ties with Russia even as Russia seeks a new relationship with Pakistan including sales of military transport. Putin and Modi support a multi-polar world order in their discussions. India has 62% of defense imports from Russia in the last 5 years, as it shifts to a relationship of jointly developing arms systems and technologies, and shifting purchases to other countries. India joined the Shanghai Cooperation Organization with Russian support. Russia is also active in building Indian atomic energy plants.

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Microsoft's planned release of Windows 8 in 2012 with its use in tablets, and its new strategies for increasing Windows Apps for smartphones.

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Peers says Amazon's strategy is flawed and the new Kindle Fire tablet will cut into Amazon's already low margins. He points to the analysis of components going into tablets by IHS iSuppli, which found materials costs alone come up to over $262. For companies making hardware such as Samsung and Sony the tablets have to be priced higher. By pricing the Kindle Fire at $199, Amazon CEO Bezos, may be counting on the tablet boosting Amazon's retail business, the digital music, and the streaming of videos, and bookstores. Surveys show the tablet being used mainly for web surfing or email, and less for watching video or reading books. Amazon has the Kindle e-reader which is a better option for readers because of the price. And video sources include other suppliers including YouTube and Netflix. Apple still has the edge in resources- $76 billion in cash and investments in mid 2011- to support lower prices on newer versions of the iPad with more capabilities and design features. Apple with its supply chain experience may be able to obtain better costs from component suppliers than Amazon for future price reductions. Sony and Samsung also bring the manufacturing knowhow and expertise to do this, with Sony's added capabilities in designing devices. The H-P tablet experience shows how quickly a tablet can become obsolete in this market....

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Microsoft chairman, Steve Ballmer, says Microsoft's total revenue in China is less than the revenue generated in the Netherlands, because of high rates of software piracy in China. Estimates of the percentage of all PC software that was pirated in China for 2010 are 78% for China, compared to 20% in the U.S. and 28% in the Netherlands. In China copies of Microsoft's Office and Windows programs are available on the street for $2 or $3.

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The failure of the northern electricity grid in India and the huge power outage in 8 states affecting 369 million people on July 30, 2012. This includes the capital city of New Delhi. The outage was a result of the northern grid taking more than its quota of power from the national electricity grid in India. Analysts say India has a shortage of about 10% of electricity needs. Over half of India's electricity generation capacity of 205 gigawatts is based on coal. Coal India which is the largest producer has failed to meet growing demand and the coal shortages are making it difficult to expand power capacity. The national plan is to increase capacity by 44% in 5 years.

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Product obsolescence in a matter of weeks- the situation with the HP Touchpad. The Touchpad tablet is introduced at a retail price of $399 for 16GB and $499 for 32GB versions on July 1, 2011. The product is scrapped by CEO Apotheker after disappointing sales within weeks of introduction. It is now sold at a sale price of $99 in the last week of August 2011. This shows the astounding rate at which things change in the high tech product markets. Nokia, Nintendo, and now HP have seen their fortunes change quickly in 2011.

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IDC and Gartner reports show PC shipments in the third quarter 2012 declined by 8% from the prior year. This creates an uncertain outlook for sales of PC's powered by Windows 8 operating system enabling touchscreen technology.