LyrArc Article Gist
Advertising revenues increased for Google, Facebook and Amazon in 2020 as these three companies took over 50% of total ad revenues in 2020. Large companies shifted more ad spending from television and print media to digital in the pandemic after finding the return on ad spending was increasing on digital. Smaller companies including the jump in startup companies increasing from 300,000 a month over the decade to 500,000 by July 2020, put all their ad dollars into digital. The result is that the pandemic has given the 3 digital companies a dominant role in the advertising economy. More time spent in front of computer screens, more ec-commerce, new business formation, and tech companies ability to steadily increase return on ad investment, has produced strong revenue generation. The pandemic had the effect of increasing retail purchases online from 10% to 16% in the second quarter of 2020. Biscuit maker Mondelez found that return on ad spending was 25% higher on digital compared to television and now spends about half of its $1.1 billion ad budget on digital. Trendy garment makers are seeing returns on ad spending that are high with quadrupling of sales following a doubling of ad budget for active apparel maker Vuori of California. Small advertisers such as Vuori are the reason digital ad spending has remained strong for Google, Facebook and Amazon. For furniture maker Steelcase in Michigan the return on ad spending on digital using Amazon made up for the lack of sales from its brick stores. It increased online staff from 2 to 25 and was able to bring in $30 in sales dollars from $1 in digital ad spending. ...

LyrArc Article Gist
Google, Meta, Apple, Microsoft effort to cancel all AI regulation by states, effectively leaving AI unregulated. What was Senator Ted Cruz doing sponsoring a 10 year rule of this kind that required protections to be put in place for child online safety so that the dangerous AI law for unregulation, no supervision, would not intrude into other areas such as child online safety. What was Senator Blackburn of Tennessee thinking when she joined that effort and had second thoughts pulling back to 5 years from 10 years of unregulated AI. Everyone from the entire Democratic caucus, Steve Bannon and advocacy groups fighting for citizen control over AI, and many Republican Senators who were not clear why such a law was being proposed by AI interests and Cruz's willingness to take the Tech monopolies interests in a dangerous direction of no regulation. “The way these provisions are written, they’re very sweeping, and they would trip up almost any attempt to regulate the harmful use of AI.”  -Ed Wytkind, interim director of the AFL-CIO’s technology institute. “Google and Meta had AI amnesty in the bag yesterday at 10 a.m. Then the Article III Project and Steve Bannon’s War Room sprang into action. Sometimes feeling the heat makes people see the light. We are pleased 99 senators finally decided to side with kids and content creators over AI amnesty and Big Tech profits.”-Mike Davis founder Article III Project ...

LyrArc Article Gist
Children in the US should not be directed to educational content developed by tech companies using writers in Kenya and Philippines who lack the education to do this. A data labeler that hires people in Philippines and Kenya at $8 an hour, hundreds of thousands of low cost contractors, to create content. Some of the content is of such low quality that it had to be redone by Scale employees, says this story in WSJ. It started out providing this to self driving technologies companies needing data labeling, and now does this for AI.  Samples of questions for content are - explain a moon landing to a 6 year old, says the WSJ. Serious questions about quality of content going to AI and the willingness of Tech companies including Google and Apple to not make this a priority.  Education requires a different approach for quality of content and the tech monopolies are not the ones who should be in this role to build the educational content that a team of scientists and faculty envisioned in cultural literacy for the US under ED Hirsch since the 1970's. More than at other times in US history this is important to preserve the Nation the founders envisoned. ...

LyrArc Article Gist
Faiola points to public opinion in Ireland that shows the recovery in Ireland looks better on paper than it really is. Opinion polls show a large gap between the views of the government and of people in Ireland. EU estimates of growth in GDP of about 1% is inflated by profits of multinational companies such as eBay, Facebook and Google, a large part of which is repatriated. The multinational companies employ only 7% of the workforce. In reality consumer spending, retail sales and bank lending have suffered, and unemployment is at 14%. The feeling in Ireland is that the austerity cuts alone- spending cuts, higher sales and property taxes- with no effort to support growth, will leave the country in this situation for many years. A ruling by Ireland's attorney general that a referendum is required for approval of the new EU agreement on fiscal discipline, means that a referendum wll be held in June 2012. In 2001 and 2008 Ireland rejected EU treaties, only to obtain concessions and approve the treaty in second referendums. This time the referendum is expected to be seen as a vote on the three year agreement reached by Ireland with the EU, the IMF, and ECB in 2010, as its banks were on the verge of collapse in a property bubble. That agreement imposed strict austerity measures. Under the treaty terms only 12 of 17 EU countries have to ratify the treaty. The Socialist candidate in upcoming French presidential elections, Mr. Hollande, has called for renegotiation of the fiscal treaty to include measures to promote growth. For young people in particular, immigration- to Australia, New Zealand, Canada- is looking like an attractive option. For new graduates jobs are scarce, and cuts in university subsidies mean additional out of pocket costs of over $8000 a year with no student loan options....

LyrArc Article Gist
Gives abrief history of AOL and the demise of its original model as an email pioneer. Its now shifting to being acontent provider run by Armstrong, an ex-Google executive. Tells how AOL outflanked and outcompeted CompuServe and prodigy by letting users use their own names instead of astring of numbers. But AOL did not see the coming shift from email through the AOL site to email that would not require dialing in to AOL. And AOL spent $40 on advertising per customer. Hotmail anticipated the shift and it was free, it also used viral marketing. Every Hotmail email would say "Get your free e-mail at Hotmail." With the change in technology enabling email without signing into aparticular website and free access AOL went into reverse and downhill. MSN bought Hotmail for $400 million, and Google email brought the next wave of changes with email coming free with a search that helped one speedily navigate through pages on the web.

LyrArc Article Gist
A brief history of Alibaba, its founder Jack Ma, and ways in which it is different from the internet business sites in the U.S. Like Google it gets its profits from advertising, but acts as online retailer with its website Taobao. With 50% of the Chinese e-commerce market for delivered parcels, Alibaba generated revenue for 3rd quarter 2012 of $1.78 billion, and net profit of $792 million.

LyrArc Article Gist
Pfanner and Chen of the NYT talk to Samsung executives in Digital City, Suwon, head offices near Seoul. After capturing about 40% of the smartphone market Samsung still remains for the most part a hardware based company with strengths in production, cost and efficiency. Samsung still remains dependent on the Google Android software. Competitors in China are making smartphones that compete with Samsung products and cost much less. There is also the awareness of the problems faced by Motorola, Nokia, Blackberry, HTC, having only a temporary advantage in the fast paced software driven industry. Samsung's software efforts include merging its research effort in mobile operating systems with an industry effort that includes Intel Corp called Tizen operating system. In 2011 Samsung hired David Eun, who worked for AOL and Google, as one of the executives leading its software effort. The Boxee startup for television software was acquired and a partnership setup with the Flipboard news reading app company. In Feb. 2013 the Open Innovation Center was opened in S. Korea, New York and Mountain View, California, The same year the Samsung Accelerator program was setup in Palo Alto and Chelsea for tech startups to make products exclusively for Samsung. ...

LyrArc Article Gist
Singer and Kanter provide a detailed account of Margarethe Vestager, her personal upbringing with two parents who were ministers of the Church of Denmark, her studies for a Masters degree in Economics at the University of Copenhagen, serving in the Danish Parliament, experience as Economy minister, that have given her a sense of quiet confidence that is rare in European politicians. A Danish talk show host sees her as quite unemotional. When approached about this as a kind of toughness Vestager is taken aback, saying that she is just doing her job, and takes her responsibility to ensure competition is fair and open in the interests of consumers quite seriously. She has her lighter moments with knitting elephants, and is not hesitant to post a picture of the talk show host napping in a park in Denmark on her social media site. She comes across as a politician who is not so serious as to lose sight of enjoying her work, as she rises early and takes the morning jog to the IMF headquarters in Washington D.C. She says all the late night meetings her parents had as ministers with people going through difficult times from all parts of society gave her a sense of how an informed society should function....

LyrArc Article Gist
Rappaport of the NYT asks how it is possible that the U.S. Treasury is critical of the EU Commission's ruling that Apple pay back $13 billion in taxes because of its low tax rate of .005% in Europe, when Treasury is strongly critical of tax avoidance. The negligible tax by Ireland, base of Apple operations, is seen as a state subsidy not available to competitors. It also, as the EU Commission says, does not correspond to economic reality because the revenues are mostly made outside Ireland. An arrangement that is basically a strategy of tax avoidance. Today the leading candidates for president, Trump and Clinton, the major parties, and Congress, all are critical of tax avoidance strategies which deprive Treasury of much needed revenues. Restoring upward mobility is a priority today and programs to provide tution free access to public colleges, healthcare access, and infrastructure development, require public funding. Then why is the U.S.Treasury critical of the EU ruling? It is because Treasury sees this as money that should be coming to Treasury not the EU. However Treasury has failed to make this clear. The Financial Accountability and Corporate Transparency Coalition's Clark Gascoigne, calls it very ironic. And other experts say the money would not be coming to the U.S. anyway unless a low tax rate induces Apple to repatriate profits to the U.S. One expert calls it hypocritical. Senator Schumer says he agrees with Paul Ryan that tax legislation for a low tax rate for repatriation of profits back to the U.S. should be the next step, so that an infrastructure fund can be setup. Senator Levin and transparency advocates sees the EU action as normal and to be expected, as the anti-establishment sentiment today comes from such dealings that create the impression that the system is rigged in favor of some corporations. ...

LyrArc Article Gist
US president Biden signs a broad executive order on July 9, that is directed at promoting competitive behaviour in the American economy, and taking action against companies that have anti competitive behaviours. It also aims to limit corporate dominance that then can lead to anti competitive behaviours. These types of behaviours puts consumers, workers and small compoanies at a disadvantage. The Biden plan stretches from the smaller items such as hearing aids and baggage fees, to the task of putting in place the first antitrust regulation on tech companies Apple, Google, Amazon and others. Industries Biden sees as needing help are agriculture, healthcare, shipping, transportation, technology, and labor practices that limit wages and mobility. In making the executive order the White House says it "will lower prices for families, increase wages for workers and promote innovation and even faster economic growth." As each step is taken by the Biden administration to help workers, families, women and children, the situation is a reminder of the actions taken by Franklin Delano Roosevelt at another period of crisis in the nation's history. The July 9 executive order will create a Competition Council as proposed by Tim Wu, special assistant to the president for technology and competition policy in the White House National Economic Council. The Compeititon Council task will be to get federal agencies to take action to promote competitive behaviours for the first time since the 1980's when Republican presidents Reagan, Bush, and Democratic presidents Clinton, Obama, allowed such behaviours in some industries to get entrenched. In Biden's own words "the rise of monopolies weaken labor." In each industry agencies will now have the task of pushing back against anti-competitive behaviours already put in place by companies. In agriculture it will help small farmers, in pharmaceutical sector it will help the American people deal with a problem that has no end in sight of high drug prices and practices that support this. In all areas of the economy the Biden plan is for a new coordinated effort across all the agencies of the government and under the leadership of the president, to restore the vibrant economy to what it was before the long deterioration through anti-competitive behaviours. ...