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Russia's national airline, Aeroflot, has goen through a transformation by improving safety and inflight service through a rigorous program of training for pilots and inflight service personnel by 2015. It is 51 percent state owned. Aeroflot has the advantage of the Moscow hub which cuts passenger travel time to distant destinations by 2 hours compared to Dubai hub of Emirates airlines. A flight New York to Shanghai is shorter by 2 hours for Chinese travellers. The Moscow- Rome flight is 80 percent filled by Chinese passengers for example. Passenger volume is up 10.3 percent in the first 9 months of the year, even as air travel in Russia was down 3.4 percent in Russia, according to Aeroflot and transport ministry. One advantage enjoyed by Aeroflot is its very young fleet of planes, with age of 4.3 years on average in 2014, compared to Delta at 17 years and British Airways at 12.6. It has 118 Airbuses and 25 Boeings, and has added 21 locally made Sukhoi Superjets to support the local aircraft maker. ...

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How United is providing flat beds on its business class internation travel planes. Its following Singapore airlines British airways, Virgin, Air New Zealand, Cathay pacific, and South African airways. Delta will follow United with its new 777 aircraft starting next year upon delivery for its business class with 168 degrees reclining). United will have improved carpeting and seat covers and lighting in economy class in the new 777's and international 767s. The business class upgrades will cost hundreds of millions of dollars.

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British Air's strategy of attracting more premium class passengers showing early results, but it is not certain how this strategy will work in the uncertainty about further increases in fuel costs.

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Delta, United Continental and European airlines face competition from newcomers with lower costs and new fuel efficient fleets. Airlines from the Gulf region, Etihad Airways, Emirates Airlines, and Qatar Airways, are taking customers away from the established airlines on longhaul transatlantic, Asian and European routes.