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"This year something has happened in Labour. The hope of a Labour victory has turned into a belief." Keir Starmer UK's Labour party leader says being dull does not bother him. One of the big differences with the UK Conservatives is now on display says Starmer on windfall profits of fossil fuel companies to be taxed in the call by Labour. "One of those big differences is between a Labour party that wants the fossil fuel giants to contribute more of their windfall profits to pay for the energy price freeze, and a Conservative government that would not countenance this." See Starmer's big plans for renewable energy announced today, on this page.

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It is only 10 days from the Thursday July 4 election night and Keir Starmer went to work immediately Here is what he said today: "My new cabinet hit the ground running. We’ve lifted the ban on onshore wind. We’ve created a national wealth fund to invest in and grow our economy. We’ve met NHS bosses to get the 40,000 extra NHS appointments we need each week and 700,000 urgent dental appointments up and running as quickly as possible. The Department for Education is resuming and expanding its recruitment campaign to kickstart our promise to hire 6,500 new teachers. We’re taking emergency measures to pull the justice system back from the brink of collapse. And, on day one, we scrapped the Rwanda gimmick and began setting up a new Border Security Command to smash the people-smuggling gangs for good. Now is the time for politics as public service. A government committed not to its self-preservation but to uniting the country in the shared mission of national renewal. The start of the road back to restoring people’s hope and faith that politics can be a force for good. No more gimmicks, lies and self-serving self-obsession – this government knows we have a duty to the people we are elected to serve." ...

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"The NHS is on its knees," says Starmer, one more reaon to ban outdoor smoking. Labor in 2007 put the ban on indoor smoking. Sunak had a plan for the Tories to ban smoking. Starmer is now following this to reduce the burden on the NHS and improve public health in the UK. The bill would gradually ban smoking for people born after 2009, an idea proposed by Sunak and the Conservatives. The bill would place new restrictions on outdoor smoking, including outdoor spaces at, and pavements outside, clubs and restaurants, as well as at universities, children’s play areas and small parks. Asked about this during a visit to Paris, Starmer said: “My starting point on this is to remind everybody that over 80,000 people lose their lives every year because of smoking,” he said. “That is a preventable death, it’s a huge burden on the NHS and, of course, it is a burden on the taxpayer. So, yes, we are going to take decisions in this space, more details will be revealed, but this is a preventable series of deaths and we’ve got to take action to reduce the burden on the NHS and the taxpayer.”  The prime minister said-“It is important to get the balance right, but everybody … who uses the NHS will know that it’s on its knees.” Dr Layla McCay, the director of policy at the NHS Confederation, told BBC Radio 4’s Today programme: “It is absolutely the health challenge of our time. It’s the leading cause of preventable illness in the UK, so we are heartened to see that progress is being made and that the intention is moving forward to really address one of Britain’s main drivers of health inequalities.” ...

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Mogan McSweeney of Cork Ireland, son of an IRA courier with a politics and marketing degree from Middlesex University, joined the Labour Party in London fighting off Corbyn supporters during the Corbyn leadership till 2019. The Guardian says McSweeney settled on Keir Starmer as the candidate to replace Corbyn as a centrist on the right. It was says the Guardian McSweeney as an organizer against the Corbyn left that installed Keir Starmer in 10 Downing Street. And then by getting Starmer to appoint his mentor Mandelson led to Starmer becoming "the most unpopular prime minister in history." It says May local elections may sound the end of Starmer. McSweeney is blamed for some of Starmer's failure to project a image of firmness as he backtracked on issues on the advice of McSweeney, to the point that many in Labour party thought McSweeney made Labour driverless. As McSweeney ejected all Corbynites from the Labour Party he weakened the party and led to Labour bleeding its vote to the Greens and the Liberals. Labour's got a landslide with many Labour MP's winning by thin margins- its vote was slim only 34% of the vote, itself a warning that something was not right. On immigration the root causes were not addressed till early 2026- the ECHR human rights that needed to be put aside as written with serious flaws and which allowed asylum hotels. This led to a shift to Nigel Farage, called back from retirement to lead Reform UK in 2026 and way ahead of Labour and Conservatives in the polls. Worse 50% of Labour's vote disappeared in 2026 polls by February hardly 2 years after the win in 2024, as the support McSweeney helped organize had no depth of conviction- most of it to Liberals and Greens under Polanski. The result is that even the Guardian is disappointed and says McSweeney installed Starmer as PM and then made him "the most unpopular PM in history." Net favorability in Feb 2026 -57 similar to Sunak of Conservatives in June 2024. A 75% unfavorable rating in Jan 2026. And 14 points below the Labour party in "like" ratings. Only 18% are favorable for Starmer. It shows how a series of British prime ministers with mediocre backgrounds have failed in the country. ...

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Labour's executive director of Policy from 2020 to 2022, says steps easy to understand and grasp, and which can be effectively implemented to deliver are needed for Labour party to win confidence of the British people. Claire Ainsley says Australia is doing this under Mr. Albanese. Mr. Scholz is doing this in Germany. "Keir Starmer's embrace of a mission driven approach to government provides opportunity to tackle the root causes of stagnating wages and volatile costs." "Whether this tentative revival can be turned into durable majorities will rest on whether we can deliver on the change that people are crying out for. If voters give the centre left a chance to be in government again, then the changes Labour instigates must make a difference in people's lives." She says centre left governments in the US, Germany, Australia offer a role model of how action can be taken to improve the lives of workers and families. Other centre left governments in Canada, Spain, are striving to do this also. To make simple to understand and quantify pledges to the people and deliver on them step by concrete step. A similar approach is taken in India and in states in India. Germany is an example. Ainsley says Germany made 4 simple pledges to back its bigger visions. Solid delivery on wages, pensions cost of living support, energy, and public services. ...

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We show here several articles from The Guardian on the topic of family time. Keir Starmer said he would keep Friday nights after 6 pm for family time. His wife Vic Starmer 50 years, works in occiupational health at the NHS and wants to continue her life as usual unaffected by Labour's and her husband's win. The couple wanted to stay at their north London home and not move to 10 Downing Street as the two value their privacy highly. One of the children is taking the GCSE's and the wish is for the family to keep going on as normal. Starmer says he also get a direct insight into the NHS from Vic Starmer's interaction with the NHS staff.

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Lack of wage growth and self imposed fiscal rules as barriers for Britain's Labour government in 2026. Keir Starmer faces challenges for the leadership after May 2026 elections. Self imposed fiscal rules set a limit to what the administration can achieve and finance minister Rachel Reeves lacking the imagination to come up with a way to boost growth with fiscal rules modified to generate jobs and wage growth working with British industry.

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A career diplomat who as served in Kenya and at the UN , and at the Beritish Embassy in Washington DC replaces Lord Mandelson as British Ambassador to the US. He is chosen over Varun Chandra Business Adviser to Sir Keir Starmer on the advice of Sir Olly Robbins, the most senior civil servant in the Commonwealth and Foreign Office that a career diplomat is the right choice. Lord Mandelson was asked to resign after involvement in the Epstein files.

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Starmer says he would not bring in lower environmental or food standards than the EU or reduce worker's rights. He was speaking at a meeting in Canada bringing together liberal and centre left politicians. He said "most of the conflict" after Brexit has arisen because the UK wants to "do things different from our EU partners." And he added "We don't want to diverge, we don't want to lower standards, we don't want to rip up environmental standards, standards that work, food standards and all the rest of it" He was responding at a Q&A in Montreal.

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UK's Keir Starmer makes 6 pledges to the British people- "Living standards should rise so that growth was felt by everyone, everywhere." Real household disposable income per person, GDP per capita by 2029. Build 1.5 million new homes in 5 years and fast track 150 planning decisions on major infrastructure projects. 92% of patients have to wait no more than 18 weeks for routine operations and appointments by March 2029. 29,000 officers for neighborhood policing and stopping anti-social behavior-1 for every 8000 people. 95% of low carbon electricity generation by 2030. 5% gas generation kept in reserve for unanticipated situations. It is Boris Johnson's target from 2022 in contrast to DJT's reverting to oil and gas to 2027 with industry following its continued but slower shift to gas and wind/solar. A pledge on living standards as the goal not growth is what Starmer sees as the dire need today. Growth that would put the UK ahead of all countries in the G7 is put aside for raising living standards for ALL the British people. A recognition that the two can mean very different things. Under the current plan fufilfillment of pledges is seen in the growth rate of 0.5% a year that is set in 2024. ...

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Morgan McSweeney acquired power as an organizer removing Corbynite left politicians from the Labour party. He is from County Cork, Ireland, his father an IRA courier, who left Ireland to get a politics and marketing degree from Middlesex University. He helped Labour politicians in London during the Corbyn years and settled on Keir Starmer as the candidate for a shift to the center in politics. There was something strange about Labour's win in 2024 as it got only 34% of the vote and still a large majority. It now appears that this was a highly flawed win, as Starmer was never able to take positions on major issues without depending on McSweeney for advice and backtracking. Worse 50% of Labour's vote disappeared in 2026 polls by February hardly 2 years after the win in 2024, as the support McSweeney helped organize had no depth of conviction- most of it to Liberals and Greens under Polanski. The result is that even the Guardian is disappointed and says McSweeney installed Starmer as PM, and then made him "the most unpopular PM in history." Net favorability in Feb 2026 is -57 similar to Sunak of Conservatives in June 2024. A 75% unfavorable rating in Jan 2026. And 14 points below the Labour party in "like" ratings. Only 18% are favorable for Starmer. ...

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NATO's ambivalence about the US posture on Iran is a problem for the US when it comes to shouldering the burden of reducing the risk of nuclear weapons in the world. There is July 2026 summit of NATO leaders and this remains a problem. Britain has been on again and off again in the war in Iran to keep the Straits of Hormuz open. No minesweepers from Britain, no use of British bases as prime minister Keir Starmer appeals to a skeptical British public and then a reversal to allow use of British bases as British bases are struck by Iran as far away as the Chagos islands.

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The public and the NHS pay a lot for childhood obesity. Starmer is doing something about it. He plans to put junk food television ads past 9 pm, ban high sugar and salt, high fat food online ads. Ban on high cafeeine energy drinks. And giving councils power to prevent fast food outlets opening near schools.

The plan includes checkups at workplaces for adults.

Starmer said-

There’s diet, there’s healthy lifestyle, we are going to have to get into that space. I know some prevention measures will be controversial but I’m prepared to be bold, even in the face of loud opposition. Some of our changes won’t be universally popular, we know that, but I will do the right thing for our NHS, our economy and our children.”

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The Guardian in its Editorial on Keir Starmer on February 10, 2026, says Labour was in the political wilderness for 18 years, and yet it has taken only 14 months for the project which put it into power to implode. It is referring to the project of McSweeney from County Cork, Ireland, and others to put a centrist to replace Corbyn, and selecting Keir Starmer. This was a weakness from the start as a candidate has to emerge on his own merits not be put in place by handlers like McSweeney, as he would not be able to govern on his own thinking and make his own decisions.  McSweeney was a campaign organizer and not successful at that as portrayed as Labour could have taken more than the 34% of the vote it received after 18 years of Tory rule without the likes of McSweeney. The Guardian says "excessive power and influence" was given by Starmer to McSweeney, and that the outsourcing of Britain's direction served neither the prime minister or the country well.  This is aserious flaw. McSweeney did not have the long experience of advisers that backed up Biden in the White House. And even the long experience of Biden group of advisers failed Biden when it came to immigration policy and the Border. And yet the question remains why was there such a lack in the talent pool for good governance for Labour, as it was for the Conservatives, for 3 decades since the 1990's? Similar to the situation with Bush-Clinton-Bush-Obama governance in the US, why is there not a good talent pool for effective governance in the UK and the US? The Guardian goes on to question the judgement of Starmer and the clique around him including McSweeney for their attitude towards helping the working class in support payments during a cost of living crisis- what it calls a contempt filled approach of the cliques to the normal priorities of a Labour party. The Editorial concludes that Labour has lost control of the trajectory of events- as more Mandelson emails are expected- and that it is hard to see how this trust can be won back. For Britain having 5 prime ministers over 4 years is a shocking lack of the talent, of confidence, that once prevailed in the nation that once led the world with the Industrial Revolution, and in science and technology. ...

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Chris Wormald to be replaced by Antonia Romeo as Cabinet Secretary in Feb 2026. The only way Keir Starmer can get a new start is to be himself and follow his convictions about what is right for the nation. It means getting a new team that will help him implement a plan of action. Antonia Romeo top civil servant in Britain's Home Ministry, is given the job of Cabinet Secretary replacing Chris Wormald. This means the PM will be getting better advice on making choices for the future compared to McSweeney and Wormald, political and civil servant members from the previous team that were overawed by people in powerful positions, and did not respect people of conviction and honesty regardless of where in Labour that they came from. The future of Britain and the US, and of Europe will be build by people of honesty and conviction, common sense, and willingness to learn, not by false notions of centrist and left or right that for too long have determined the nature and sway of politics. For this to happen Starmer must look deep within himself. ...

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James McIntyre's book about Gordon Brown, (title is Power with a Purpose) who like Jimmy Carter, was more respected in retirement for doing good work humbly and not getting into a revenue generating speaker's circuit or consulting, or boards of directors of companies. McIntyre looks at his career, the involvement of Mandelson as Business Secretary, the failures of Mandelson and Blair in New Labour, and Gordon Brown's failure to revive the Labour Party. The Times says Gordon Brown has grown in stature since leaving No. 10 Downing Street. Under Blair, Brown was No.2 and headed the British Treasury as finance minister. He only became prime minister at the end of his career during the 2008-2009 financial crisis. He started the effort to redefine Labour Party after Margaret Thatcher defeated the Labour candidate from Plymouth Mr. Foot and swept out socialist Labour and the trade unions. Then followed privatization and changes in the British economy which were followed by Reagan in the US by 1980. Through this period Brown and Blair tried to create the concept of New Labour which won in landslides as Britain switched back to Labour as the alternative. As the Blair magic withered Brown was left tackling the 2009 financial crisis but failed to define what Labour was- his Business secretary was Peter Mandelson who unlike Brown was in Labour but in for his own purpose and had a cynical attitude to politics as a way to retire in some privileged business position on boards of directors. The result is well known Cameron and the conservatives who were even less qualified than an earlier generation of Conservative politicians, their decision to call the Brexit referendum, the verdict of yes on Brexit leading to Cameron's replacement by Boris Johnson, and Britain having 4 prime ministers in a span of five years as discredited austerity drive was replaced by Keir Starmer's Labour. This project with McSweeney as Starmer's campaign manager cleared Labour of socialist outlook Corbyn supporters, won in a landslide in 2024, only to fail to define the purpose for which Labour stood for and Starmer's ratings dropping to new lows of 18% support as Reform UK's Farage took up the issue of migrants and the culture that enabled migrants to enter the UK. Britain has been let down by two generations of less competent, poorly qualified for public service politicians over three decades since the 1990's- through Blair/Brown, Cameron, Boris Johnson and left struggling with Keir Starmer. Sixty years after decolonization of an Empire in the 1960's, Britain has not gained in purpose and strength, only drifting along as new powers emerge in Asia and the world changes. ...

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The national picture for Labor would include Scotland which is where Labor has roots. John Smith of Argyll and Butte in Scotland was elected Labor leader in 1992 and Leader of the Opposition in the British parliament. His untimely death in 1994 from an heart attack deprived Britain of a Labor prime minister from Scotland. Smith was able to get enthusiastic support of Scottish voters. It is this Smith period that Labor aspires to as it seeks to widen its lead of nine points over the Conservative party to be confident of getting an overall majority in parliament.

In 1997 a young Tony Blair of Labor who succeeded Smith won the general election. Blair setup the Scottish parliament not convened since 1707, starting a new chapter in Scottish history. In 2007 the Scottish National Party with Alex Salmond and Nicola Sturgeon formed a new government which is losing the confidence of Scottish voters with the cost of living crisis.