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Morgan McSweeney: brains behind Labour’s comeback undone by poor judgment

The Guardian Original article ›
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Mogan McSweeney of Cork Ireland, son of an IRA courier with a politics and marketing degree from Middlesex University, joined the Labour Party in London fighting off Corbyn supporters during the Corbyn leadership till 2019. The Guardian says McSweeney settled on Keir Starmer as the candidate to replace Corbyn as a centrist on the right. It was says the Guardian McSweeney as an organizer against the Corbyn left that installed Keir Starmer in 10 Downing Street. And then by getting Starmer to appoint his mentor Mandelson led to Starmer becoming "the most unpopular prime minister in history." It says May local elections may sound the end of Starmer. McSweeney is blamed for some of Starmer's failure to project a image of firmness as he backtracked on issues on the advice of McSweeney, to the point that many in Labour party thought McSweeney made Labour driverless. As McSweeney ejected all Corbynites from the Labour Party he weakened the party and led to Labour bleeding its vote to the Greens and the Liberals. Labour's got a landslide with many Labour MP's winning by thin margins- its vote was slim only 34% of the vote, itself a warning that something was not right. On immigration the root causes were not addressed till early 2026- the ECHR human rights that needed to be put aside as written with serious flaws and which allowed asylum hotels. This led to a shift to Nigel Farage, called back from retirement to lead Reform UK in 2026 and way ahead of Labour and Conservatives in the polls. Worse 50% of Labour's vote disappeared in 2026 polls by February hardly 2 years after the win in 2024, as the support McSweeney helped organize had no depth of conviction- most of it to Liberals and Greens under Polanski. The result is that even the Guardian is disappointed and says McSweeney installed Starmer as PM and then made him "the most unpopular PM in history." Net favorability in Feb 2026 -57 similar to Sunak of Conservatives in June 2024. A 75% unfavorable rating in Jan 2026. And 14 points below the Labour party in "like" ratings. Only 18% are favorable for Starmer. It shows how a series of British prime ministers with mediocre backgrounds have failed in the country.



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