Research In Motion's new CEO, Thorsten Heins, worked at Siemens for 23 years. He joined RIM in 2007. During the Siemens years Heins was head of the communications business and cheif of technology. At RIM he was the chief operating officer. He was brought into the company to bring new perspectives and fresh thinking into RIM. As COO he was in charge of hardware, software and more recently of sales. He said he plans on continuing the current strategy with better execution in product development and introduction and in marketing. RIM will continue focus on its next generation operating system, which it hopes to license to other companies.