A government backed fund will recoup its investment in JAL when it sells 175 million shares at a tentative price of 3,790 yen ($48.38) each. JAL's president Yoshiharu Ueki, is aware of the many challenges still facing the airline, because of the growth of competitors in the Asian market such as Singapore Airlines and Emirates Airlines with much larger fleets and larger planes. JAL now has mainly mid-size more fuel efficient planes. Ueki says the listing on the Tokyo Stock Exchange merely puts JAL back on the starting line to a turnaround.