It is not just about the Apple ad Crush video that turns millions of hours of creativity in books media by crushing it into an iPad Pro that people find repulsive. Look carefully and the iPad which was touted for it helping to create a big change in promoting education has done little and Apple has not increased literacy in the world through the iPad. New products from Apple, Google and other tech companies are only slight variations from the old. A thinner iPad when the previous iPad was already thin, and small changes at the periphery that are no longer in much demand. Prices are still way too high.