Bezos talks about his acquisition of the Washington Post in conversation at the Business Insider Ignition conference, Dec. 2014. He says he was initially skeptical about the acquisition as he knows little about the newspaper industry. His decision was based on his expertise in internet related technologies and the potential of bringing the newspaper into the digital age. One of the steps taken is to introduce a free Washington Post app for the Amazon Kindle, which will cost $1 following a trial period. He is working closely with Shailesh Prakash, the Post's head of technology. Bezos sees The Post newspaper not just as a local paper, but a paper with national and global reach using the internet for access.