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Behind GM's Slide: Bosses Misjudged New Urban Tastes
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Excellent article about GM loss of share in the coastal regions, east, west and south using Miami as the example. As the region changed, demographics changed marketing stayed the same, and new models to target changing prefences were not introduced. Smith, Thompson, Ms Green the Avon lady, and Stevens, all have an interesting story to tell and all feel a lot better about their jobs. Are the right people now in place? Silos at the Renn Center, its true. The matrix structure cn one capitalize on its advantages and reduce its disadvantages, is it the answer to having good people in place who all talk to each other or a consultants answer. Good to revisit and for deeper insight. Note Smith is in charge of Global Product Deveopment, Who is Zarrella (Bausch and Lomb?) why was he ther in the first place and how much time was lost having the wrong people in top places.
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