How ChatGPT and Microsoft are seen as upending the search business at Google. ChatGPT's ability to explain complex concepts and come up with new thoughts are seen as creating anew way of doing Search. Microsoft is investing billions of dollars in ChatGPT. Much of Google's efforts in the last five years have gone into preserving its monopoly of the search business without adding much through innovation and new ideas. The monopolistic behaviours have attracted the attention of regulators. Microsoft once a monopolistic behaviour company is now playing the role of a challenger with new ideas and concepts.