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Advertising revenues increased for Google, Facebook and Amazon in 2020 as these three companies took over 50% of total ad revenues in 2020. Large companies shifted more ad spending from television and print media to digital in the pandemic after finding the return on ad spending was increasing on digital. Smaller companies including the jump in startup companies increasing from 300,000 a month over the decade to 500,000 by July 2020, put all their ad dollars into digital. The result is that the pandemic has given the 3 digital companies a dominant role in the advertising economy. More time spent in front of computer screens, more ec-commerce, new business formation, and tech companies ability to steadily increase return on ad investment, has produced strong revenue generation. The pandemic had the effect of increasing retail purchases online from 10% to 16% in the second quarter of 2020. Biscuit maker Mondelez found that return on ad spending was 25% higher on digital compared to television and now spends about half of its $1.1 billion ad budget on digital. Trendy garment makers are seeing returns on ad spending that are high with quadrupling of sales following a doubling of ad budget for active apparel maker Vuori of California. Small advertisers such as Vuori are the reason digital ad spending has remained strong for Google, Facebook and Amazon. For furniture maker Steelcase in Michigan the return on ad spending on digital using Amazon made up for the lack of sales from its brick stores. It increased online staff from 2 to 25 and was able to bring in $30 in sales dollars from $1 in digital ad spending. ...

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Relieving strain on the electric grid as temperatures rise to over 100 degrees and reducing the risk of wildfires is leading to blackouts in northern California. Gusty winds in dry conditions create wildfire risks from power lines.

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Bondholders and the Greek government are stalled in talks and waiting for Germany and the IMF to come up with the 14.5 billion euros that is due on March 20, 2012. It may suit the bondholders holding out for a higher interest rate in the 4-5% range for the new bonds to be issued at 50% of face value with long term maturities, but is bad for Europe. This Journal editorial points out that this is bad for European taxpayers and points to other steps that can be taken which are being discussed in European circles. One step is for acollective action clause to be inserted for the existing Greek bonds under which all bondholders have to accept losses if two thirds of the bondholders agree to accept losses. To ensure the safety of the Greek banking system Greece would restructure the bonds held by Greek banks so that they continue to be acceptable as collateral with the ECB, and issue new bonds to the ECB with face values, interest rates and maturities matching existing holdings. The idea is to make it possible for Greece to reduce its total debt and its debt servicing costs- which is really the only way out of the crisis. The ECB and Greece would use the collective action clause to restructure the Greek debt to reduce interest and debt servicing costs on new bonds to be issued. The Journal editorial says it should also mean Greece and the ECB are not required to put up the 30 billion euros in up-front cash that was agreed to in a poorly devised agreement in 2011....

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Lt. Gen John Kelly loses his son Robert in Afghanistan and talks about the immense burdens facing military families. Robert is out on patrol duty in a mine filled area of Afghanistan's Sangin district. Only 1% of the population serves in the military. And Kelly says his is only one of 5500 American families that have lost a child in this war. There is a sense among military families that the war and these military families have been forgotten. One Marine Corps general wrote to Kelly that service to and sacrifice for the country has become a legacy affair for a small number of military families. Before the midterm Congressional elections only 2% of the people rated Afghanistan as a top issue and hardly any candidates mentioned this issue. Tom Brokaw, a well known anchor of NBC News, wrote in a major daily that the war and the sacrifices have been forgotten in the election and hardly discussed. Adm. Mike Mullen went so far as to say that he worries that we could wake up one day and that the American people will no longer know us and we won't know them....

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The cost to France of Greece's exit from the euro would be 66 billion euros, and for Germany 90 billion euros, according to the director of research at the IESEG School of Management in Lille, France. Greece would pay back some of its debt with the devalued currency, so the actual cost might be lower. This is closer to the estimate of 50 billion euros for France by the departing French finance minister, and the estimate of 125 billion euros for Germany by a German bank. IIF estimates are much higher but the IIF and Mr. Dallara will find the bonds issued by Greece under the restructuring of little value in the event of exit from the euro, which is why it would not favor an exit and present it in a different light.

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Was the sacrifice of Lehman Brothers the price that Paulson had to pay to get Congress to stop stalling and get serious about action on the $700 billion bailout. Nocera looks at the picture and accounts of the crisis from the perspective of different players and comes to this conclusion. Experts like John Makin at the American Enterprise Institute say that had Lehman not failed some other institutional failure would have ocurred, and that that its likely the financial crisis would have been worse in the absence of this failure. A crisis atmosphere alone would force banks to reduce leverage and for Congress and the government to conduct an orderly rescue.

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Citigroup is continuing its reduction of risky assets following the financial crisis of 2008. Citi sold a $1.7 billion portfolio of private equity assets to AXA Private Equity. This is part of the close to $600 billion in assets that include troubled loan and securities portfolios, which Citi has planned to sell after the financial crisis.These assets are held in Citi Holdings unit of Citigroup. At the end of the first quarter 2011, Citi Holdings had $337 billion in assets, including retail banking and card portfolios in Western Europe, and CitiFinancial consumer lending unit. This is down from $582 billion held at the end of the second quarter of 2009.

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David Stockman, Director of the Office of Management and Budget under President Reagan tells Tom Keene that the first step to deficit reduction is to means test the 2 milllion to 5 million or 10 million people who are very affluent, and have the benefits of some part of this population eliminated entirely. The next step he suggests is for spending much less on defense. A defense budget at $800 billion he says does not make sense today, because it is 35% larger in real terms than the budget when Reagan was President and the U.S. faced the Soviet Union. The U.S. does not need to be the world's policeman.

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The month of August 2011 ranks as the 10th worst month for U.S. stocks in 75 years. Or to put it another way of the last 900 months, the month of August 2011 ranks the 10th worst month in terms of volatiltiy. The average up and down movement each day in August was 1.%. In August the Dow Jones Industrial Averages were down 529 points, or a drop of 4.4%. This is not what worries investors as much- as their are months like May 2010 which had a 7.9% drop. The impact on investors is in the increased uncertainty that this creates about how an investment will perform in the future.

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Comments in an interview by the World Bank's new chief economist Kaushik Basu on problems for global job creation. He served as chief economic advisor to the Indian government for the last 3 years. He talks of the drying up of trade credit with the eurozone crisis that is hurting exports of developing countries. Basu also emphasizes the importance of addressing the unemployment problems in developed countries. The World Bank's annual development report shows 200 million people unemployed and seeking work globally. And 620 million youth-many of them women- are neither working or looking for work. He is on leave from Cornell University.

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Senator Patrick Toomey (Pa.) and Rep. Jeb Hensarling (Tex.) are lobbying Republican party members in Congress behind the scenes to accept $300 billion in taxes as the only way to get an agreement on debt reduction in the Supercommittee. This would be part of a plan that addresses entitlements, and changes the tax code to lower rates and reduce tax expenditures by closing deductions and loopholes. This is leading to an intense debate in the Republican party about the wisdom of a purely ideological position on taxes that does not take into account current realities, and risks letting markets take control of the nation's future.

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Rio Tinto took a $8.9 billon writedown for 2011 on its Alcan aluminium acquisition. In total Rio Tinto has now taken a writeoff of $18.2 billon of the $38 billion paid for Alcan. CEO Tom Albanese says this is because of the heavy price Rio Tinto paid. He will forgo his 2011 bonus as a result. Analysts say Rio Tinto paid a higher price trying to outbid Alcoa and because aluminium prices which were $3000 at the peak in 2007 when Alcan was acquired, have since dropped to $1500. Chinese production expanded from 12.5 million tons in 2007 to 17.8 million tons in 2011.

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Bernanke defended the Fed's QE II decision to buy $600 billion in Treasury bonds, at a central bank conference in Frankfurt. He said "the US risks millions of people being unemployed or underemployed for years and as a society, we should find such an outcome unacceptable." Rebutting the Germ, Chinese and Brazilian criticism, he said the policy would maintain a strong dollar over the long run. Senator Shelby told reporters, Bernanke estimates creating 700,000 to 1 million jobs over the next 2 years. Philadelphia Fed President Charles Posner said that he was very concerned about unemployment, but was "worried that monetary policy isn't the right set of tools at this juncture."

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This WSJ editorial says the U.S. Federal Reserve's Operation Twist has not resulted in improving growth. The Fed has lowered its forecasts for growth in June 2012 after its effort in the first part of Operation Twist when it sold $400 billion in short term debt. It says the Fed cannot come with growth using monetary policy, only supply side policies, changes in regulatory policies and the efforts of private enterprise can do this. All it does is have financial markets hang on every word of the Fed chairman Bernanke, as it will for the next two months about the prospects for a QE III.

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Arango takes a look back at the history of Iraq- the 400 years of Ottoman rule and the role of Gertrude Bell in defining Iraq's current borders under British rule. Saddam Hussein, Maliki and Islamic State pitted Sunnis against Shiites and Sunnis against Kurds for the last 40 years, leavig a divided country. The current effort to put Iraq together as a country with different faiths and communities under prime minister Abadi will take many years after so much bloodshed. Northern Ireland shows that it can be done after much pain and loss, when all realize putting the past behind is the only way forward.

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Core consumer price index was up 1.3% in December 2013 from the prior year, according to government information. For 2013 the index was up 0.4%, the first increase in 5 years. The Bank of Japan's target is 2% inflation. The ratio of available jobs to applicants increased to 1.03 showing 103 jobs for every 100 job seekers- the first surplus of available jobs since 2007. The jobless rate declined to 3.7% in Dec. 2013, down from 4% in Nov. 2013. A planned sales tax increase to 8% from 5% to tackle the high government debt level goes into effect in April 2014, which is expected to reduce consumer spending.

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The Indonesian currency, the Rupiah, has declined by 13% in 2013- by Sept. 3. It reached a level of 11,050 rupiah for one dollar on Sept 3. Economic growth has declined to 6% for the second quarter of 2013. The depreciation of the rupiah is likely to increase inflation significantly and affect the consumer spending boom in Indonesia. Indonesia had a $2.3 billion trade deficit in July 2013 after a continuing surge in imports. This will affect car prices and prices of international brands popular in the country. Toyota set the rate at 9500 rupiah to the dollar and plans to increase prices now that the rate has passed 11,000 rupiah.

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A change in strategy by the Obama administration towards action against illegal immigration, by avoiding a confrontational approach. Instead anti illegal immigration efforts will now focus on the large employers of illegal immigrants such as American Apparel . Immigration and CUstoms eEnforcement or ICE has sent audit notices of hiring records to American Apparel where abot athirsd of the 5600 workers in Los Angeles are thought to be illegal immigrants. Deportation proceedings will go on as before, but the breakup of immigrant families and the trauma faced by immigrant workers that advocates of improved enforcement have spoken up against, will be avoided. About 652 companies like American Apparel will be sent notices.

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Increased funding for the Food and Drug Administration by the Obama administration. An additional $300 million as ben allocated. The budget request is for $2.35 billion for fiscal 2010, compared to $2.06 billion in the previous 2009 fiscal yar. Including user fees the budget request totals $3.04 billion for the 2010 fiscal year compared with $2.7 billion in the 2009 fiscal year. THe Obama administration proposes increased manufacturer user fees to pay for food-plant inspections and to speed the review of a[[lications for generic drugs and biologics drugs. Biologics drugs are derived from living organisms and are the industry's fastest growing part.

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How the promise of free or low cost transportation for the 584,000 students who have a free or a half-fare card has helped bring a diverse group of students to New York city schools as students can commte distances to reach their desired school without having to worry about the cost. This can be $700 for a school year for a typical student. Now with budget cuts at New York city's MTA starting in Sept 2011 these students will lose this benefit. Its asymptom of cuts going on across the nation, from fee raises in the University of California system to student fares on the New York City MTA.

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The deep cuts in Chrysler's engineering staf, with 40% of the engineering staff gone under Daimler and Cerberus, is hsowing up at job fairs. Jim Badhorn was a Chrysler engineer for 21 years before he took the buyout. He designed the rear doors of the Chrysler 300 sedan. Badhorn put much of the $75,000 into acollege fund for his 2 daughters. He hits the gym everyday. He is arenter so his home in Birminghan isn't like the other owners who have lost 40% of their home value. And he can't even find the end of the job line when he goes to a job fair for a military contractor.

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Water is aserious problem in China's wheat growing areas as a result of a long drought. It also highlights the problem from years of industrialization and overuse and waste of water. Now aquifiers are so depleted that in some farming regions, wells probe half amile down before striking water. Here Shi Segan, Communist party secretary of Zhailing village describes how 14 years ago when well were first drilled water was plentiful and could be pulled up by the buckets, now a well 100 foot deep get mere trickles of water. Villagers like these are concerned that after government relief efforts are over the long run water situation is bad.

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New targets are reviewed for malnutrition and under nutrition in India by prime minister Modi for the year 2022, the 75th year of Indian independence. Current status and nutrition initiatives were discussed and new targets set for the whole country, region by region. Real time monitoring will be conducted. Greater awareness is needed for this problem in India to get better results.