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The shift to buying things at prices that conform to ideas of thrift and saving, getting rid of expensive stuff, and a new philosophy of living for the times, as well as reviving memories of the way things used to be, and the things that mattered.
Hard-Hit Families Finally Start Saving, Aggravating Nation's Economic Woes
Wall Street Journal 01/06/2009
Frugality Forged in Today's Recession Has Potential to Outlast It
Wall Street Journal 04/06/2009
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