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No more moonshot projects, say CEO McInerney, and Ray Conner, head of the airplanes division. The cost of the Dreamliner exceeds $50 billion by 2015, according to Barclays Capital, including R&D and related costs. The focus is now on incremental change, on striving for simplicity, reducing complexity, and increasing reliability, after the experience of over 3 years of repeated delays, cost overruns, and reliability failures, high complexity, and overloaded manufacturing processes on the Dreamliner project.
At Boeing, Innovation Means Small Steps, Not Giant Leaps
Wall Street Journal 04/03/2015
Wall Street Journal 06/08/2012
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