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How Denmark's Lego has managed to stay way ahead in the global toy business

09/04/2010

Innovation is a big part of this, with 60% of sales coming from new products. Competitors tend to copy Lego's products. Lego's focus on creating products for girls is part of the reason for its fast growth.

Grouped Articles

Can New Building Toys for Girls Improve Math and Science Skills?

Wall Street Journal 04.16.2013

The House That Lego Built

Wall Street Journal 07.22.2013

Predicting Holiday Sales Poses Issues for Lego

Wall Street Journal 12.13.2013

In New Books, a Look at People and Places That Innovate

New York Times 09.04.2010

Timely Movie Set to Prop Up Lego's U.S. Business

Wall Street Journal 02.27.2014

Lego Builds Stronger Ties to Girls

Wall Street Journal 12.30.2015

Lego Profit Rises 31% but Mattel Remains King of Toy Market

Wall Street Journal 03.02.2016

Lego Shrugs Off Toy-Market Blues

Wall Street Journal 02.22.2013


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