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Shinsaegae's E-Mart retail stores in S. Korea
08/10/2006
Shinsaegae acquires Wal-Mart's retail operations in S. Korea in 2008. The daughter of the Samsung founder started the Shinsaegae E-Mart stores in 1993. Of the three major retailers, Carrefour, Wal-Mart and Tesco, only Tesco-Samsung has succeeeded in S. Korea, because of distinctively different preferences of S. Koreans. Koreans prefer the concept of an outdoor market tucked comfortably indoors, noisy and personal.
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South Korea's E-Mart Is No Wal-Mart, Which Is Precisely Why Locals Love It
Wall Street Journal 08.10.2006
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