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Preferences based on quality of product for private label store brands. Potential effects on pricing leverage of national brands.
Grouped Articles
Store Brands Step Up Their Game, and Prices
Wall Street Journal 01.31.2012
ConAgra Sinks Its Teeth Into Growth Market
Wall Street Journal 11.27.2012
ConAgra Shows Faith in Private-Label Foods
Wall Street Journal 12.03.2012
Hard-Hit Families Finally Start Saving, Aggravating Nation's Economic Woes
Wall Street Journal 01.06.2009
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