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Reinventing drugs, another method to boost sales used by pharmaceutical companies.

09/29/2006

By combining drugs that have lost protection with some other ingredient to make product extensions, companies like Glaxo have generated continued sales growth. Glaxo does this with Treximet for migraines.

Grouped Articles

A J&J Copycat Could Extend Old Drug's Life - WSJ.com

Wall Street Journal 09.29.2006

Glaxo Becomes Master of Reinventing Drugs

Wall Street Journal 04.17.2008

India’s Supreme Court to Hear Dispute on Drug Patents

New York Times 03.06.2012

Glaxo Tries to Shake Marketing Questions on Advair

Wall Street Journal 07.06.2012

Anemia drug made billions, but at what cost? - The Washington Post

Washington Post 07.20.2012


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