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DreamWorks CEO Katzenberg and the focus on reviving the feature films business in 2015-2016
12/16/2015
Katzenberg says making 2 or 3 successful feature films is his No. 1 priority after several years of distraction. Insiders say Katzenberg was spread too thin, and engaged in empirebuilding with a effort to get into several related businesses, and was unable to bring his unique knack for feature films to bear on the work at DreamWorks Animation. This was evident following the failure of Rise of the Guardians in 2012, and the losses from Penguins of Madagascar film which failed to cover costs at the box office. Most of the time Katzenberg would be out in China or other places in an effort to expand quickly, which now appears to have yielded poor results.
Grouped Articles
Steven Spielberg’s DreamWorks Relaunches as Amblin Partners
Wall Street Journal 12.17.2015
Steven Spielberg and DreamWorks Studios in Deal to Form New Company
New York Times 12.16.2015
DreamWorks Animation Sale Leaves Jeffrey Katzenberg at a Crossroads
New York Times 04.28.2016
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