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McDonald's strategies in 2014-2016
12/11/2014
Grouped Articles
McDonald’s to Pare Menu, Review Ingredients
Wall Street Journal 12.11.2014
How to Revive McDonald’s? Ideas from Four Experts
Wall Street Journal 12.24.2014
McDonald’s Seeks Its Fast-Food Soul
New York Times 03.07.2015
Changing Tastes Blamed for Slide at McDonald’s
New York Times 03.09.2015
McDonald’s to Test Expanded Breakfast Hours
Wall Street Journal 03.31.2015
McDonald’s Joins Trend in Raising Pay
Wall Street Journal 04.02.2015
McDonald’s Tries Again With Upscale Burgers
Wall Street Journal 04.08.2015
McDonald’s Franchisees Express Frustration at Revamp Plans
Wall Street Journal 04.16.2015
McDonald’s Puts Its Plan on Display
Wall Street Journal 05.04.2015
McDonald’s to Speed Refranchising, Cut Costs
Wall Street Journal 05.05.2015
McDonald’s Chief Promises Turnaround in a Restructuring
New York Times 05.04.2015
McDonald’s Wants to Speed Up With Smaller Drive-Through Menu
Wall Street Journal 05.12.2015
McDonald’s Reports Weak U.S. Sales
Wall Street Journal 07.24.2015
It Will Take More Than Breakfast to Perk Up McDonald’s
Wall Street Journal 10.22.2015
All-Day Breakfast Is a Pick-Me-Up for McDonald’s
Wall Street Journal 01.26.2016
All-Day Breakfast Helps Lift McDonald’s Out of Its Slump
New York Times 04.22.2016
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