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Why Smucker’s $5 Billion Bet on the Twinkie Flopped

The Wall Street Journal Original article ›

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LyrArc Article Gist
In Smucker's failed acquisition of Hostess Twinkies for $5 billion business analysis but no mention of RFK Jr MAHA from WSJ. How on earth could Smucker's think that foods like Twinkies would be growing in size, because by 2020 the dangers of such junk food were already evident from the Nation's obesity problem. It isnt' the failure of distribution channels for Twinkies merged into Smucker's jams products slower distribution that is the problem (the 65 days shelf life for Twinkies). It is the Nation's gradual recognition of and awareness of how obesity happens and how it destroys people's health and well being. 



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