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World Cup sticker shock: The ugly cost of the beautiful game's grand event

ESPN.com Original article ›
LyrArc Article Gist
When countries bid for the soccer World Cup they promised something different says ESPN- prices six times what they were in the last World Cup were nowhere  in the picture. So what happened and why, what is it doing to a national and cultural event all over America, and what is it doing to the the millions of young people and children who would have loved to go to a game once in their childhood. Is it robbing them of something of value, of the essential experience of growing up? DJT says "I would'nt attend it either" so do millions of die hard soccer fans and children all over the US -it risks making soccer "less representative of the communities that give it value" says Dr Feldman of the University of Virginia School of Business. Feldman has studied dynamic pricing and says this is just the wrong way to price tickets for a popular people's sport to have resale markets for the same ticket. ESPN explains all this in simple terms. It shows a graph with a $60 ticket on face value and what it costs in a resale market on June 1 in multiple locations from Miami to Los Angeles.  In previous World Cups there was no resale market so that ticket would cost $60. Now it costs on June 1 as follows- $447 in LA to $960 in Miami, $678 in Dallas, $455 in Philadelphia, $702 in New York, $468 in Boston and $400 in Seattle. Here is another issue that requires DJT to do some jawboning. The AG's of NY and NJ have filed subpoenas for FIFA to show transparency, which is too little, too late, to millions of young people and children who will have cost of living price them out of one of the precious experiences of childhood of watching their favorite players live, just once while growing up.



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