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Inventory Traffic Jam Hits Chrysler

Wall Street Journal Original article ›

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Total USA sales fell 35% from a year earlier in the last quarter of 2008. At Chrysler the fall was steeper, at 46%, according to Autodata Corporation. On average vehicles sold in December had been on the dealer lots 92 days before being sold, up from 59 days in 2007, according to J.D. Power & Associates. Chrysler vehicles were on the dealer lots for 142 days before being sold, the most for any automaker, up from 70 days in 2007. And AutoNation Inc, estimates that 3.2 million vehicles sit on dealer lots around the country. At the current pace of sales this would last 4 months. AutoNation's CEO Mike Jackson said that he is cutting vehicle orders by half.

The new Chrysler that is emerging from bankruptcy with government help under Fiat's Marchionne.

11/10/2006

Marchionne has kept many of the managers from the previous Chrysler. Jim Press is deputy CEO and adviser. He came from Toyota. Everything else will change. He is flattening the organization structure to improve communication and speed. Smaller car lineup will replace the prior lineup, and Fiat's engine technology will provide help for fuel efficient cars.

Grouped Articles

Fiat, in Deal With Union, Will Buy Rest of Chrysler

New York Times 01/01/2014

Worker Reaction to Chrysler bankruptcy

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Bankruptcy reality sets in for Chrysler, workers

Detroit Free Press 05/04/2009

Chrysler reborn under alliance with Fiat

Detroit Free Press 05/04/2009

Impact:: Bankruptcy Announcement

Detroit Free Press 05/04/2009

Chrysler tried in vain to sell parts to Chinese, form partnerships

Detroit News 05/04/2009

Fiat-Chrysler performance

11/10/2006

Grouped Articles

Last Car Plant Brings Detroit Hope and Cash

New York Times 07/15/2013

Fiat to Expand Production at China Venture

Wall Street Journal 11/23/2013

Chrysler Posts $172 Million Loss Amid Sluggish Sales

Wall Street Journal 08/09/2010

Fiat, in Deal With Union, Will Buy Rest of Chrysler

New York Times 01/01/2014

Fiat's Chrysler Trick Is No Panacea

Wall Street Journal 01/03/2014

Fiat's Move Risks Sticker Shock

Wall Street Journal 02/08/2014


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