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Cracker Barrel Fans Mourn the Loss of That Old-Timey Feeling

WSJ Original article ›
LyrArc Article Gist
The chain is a southern theme restaurant built around interstate highway system starting with the first one in Lebanon, Tennessee, in 1969. It mainly serves Southern comfort food and has an open store layout built on nostalgia of the fifties period when Americans gathered around soda cracker barrels for conversation. It has become ubiquitous on US highways with 660 locations. 

Forty of these stores are being updated with clean white decor and some nostalgia from American homes in old South. The update transformation was badly needed and provides a new look that would add to the looks of the Interstate Highways and gas stations in the US.



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