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Tesla’s Sales Drop, a Sign That Its Grip on the E.V. Market Is Slipping
Keywords: Tesla Sales Slip 1st Quarter 2024,
A problem for Tesla is that it has no response for competition from German, Japanese or South Korean imports of EV vehicles. Its last new model was in 2020 a cybertruck priced at $85000 and the next new car model is slated for 2026, says this NYT report. Tesla models are priced at $45,000 as competitors from Asia are cutting costs and prices rapidly. Competitors BYD, VW and BMW, Kia, plan to introduce new models much faster. BYD has its own battery technology and makes its own batteries, so that it can cut cost. The result in the first quarter 2024 Tesla sales declined to 387,000 from 423,000 in 2023, BYD's increased by 13% to 300,000, with an additional 324,000 hybrid cars up 15%. Consumer Reports says the controls are all from the screen make a Tesla harder to drive as other cars have switches and other controls.
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