LyrArc Article Gist
PM Modi's Jal Jeevan mission In India for clean tap water for 1.4 billion people even in the Himalayan regions can be seen in the context of water scarcity across the developing world in Asia, Africa, and Latin America, with 1 in 2 persons facing water scarcity. And there is further the problem of contaminated water. It shows that it is possible if there is the will to do it and the resources dedicated to do it. Not only is it harmful and reduces health with diseases it considerably undermines women and girls in society. This is shown in ads for Jal Jeevan mission with a mother and her daughter on Indian television with the daughter telling her mother that PM Modi and the government have brought tap water to the village and it need not be carried long distances from wells, the mom incredulous till she realizes it is true and hugs her daughter. It may be the most memorable of television public service ads on Indian  television in a long long time and shows the immense changes in the world's most populous region even overcoming the challenges of the pandemic.