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Google sued for $2.3bn by European media groups over digital ad losses
Google ad policies and lack of transparent pricing are cited by media groups in Europe including Alex Springer in their $2.3 billion lawsuit against Google. It says this has the effect of reducing the revenues of the media groups that could have been reinvested to strengthen European media.
“Without Google’s abuse of its dominant position, the media companies would have received significantly higher revenues from advertising and paid lower fees for ad tech services. Crucially, these funds could have been reinvested into strengthening the European media landscape."
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