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With Saturn, G.M. Failed a Makeover

New York Times Original article ›

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The neglect of Saturn as GM moved to emphasize SUV sales, with no new models for five years and the folding of Saturn in to the small car group and expected to compete for scarce resources with other brands including the Buicks, the Hummers and the Pontiacs. Saturns were doing what they intended to do getting buyers of imports shifting to American models but lack of investment and attention and steady perseverance over time led to its potential never being realized. This may be one of the many errrors of GM executives and its board.

The new GM and the problems it will continue to face.

02/13/2006

GM faces intense competition in a shrinking market. And building appeal to younger demographics customers is critical to GM.

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