LyrArc Article Gist
Cable television's decline as seen from the experience of CNN. This report in the WSJ says not only is cable television declining in viewers, CNN is falling behind MSNBC and Fox which are also declining. The 24 hour cable news network format is seeing rapid shift to streaming services that generate little profit. Monthly prime time viewers for CNN cable television is down to 568,000 compared to one estimate of 166 million for its website and app streaming services. The result is a search by Warner Discovery, new owner of CNN, for a way to reverse the slide in people watching by showing both sides instead of skewing to one side, which is also not working.

68 million Americans subscribe to cable television packages including CNN down from 72 million in 2022 for which CNN gets $1.25 per subscriber. Advertising produces most of the revenue- $600 million in 2022 down from 900 million in 2020. Smaller audiences and poorer ratings with so many choices for viewers from CBS, ABC, NBC, MSNBC, CNBC, Fox, etc mean less advertising revenues.