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How European Businesses Survived the Ukraine War and Last Year’s Energy Shock

WSJ Original article ›
LyrArc Article Gist
European Union and at its heart Germany cut oil and gas use by 25% over a short period. The WSJ looks at one company that makes agricultural machinery such as harvester combines in Germany, and how it did this. The lesson from this experience- long dependent on cheap oil and gas supplies from Russia Germany was not expected to bounce back and cut its use sharply, when prices of Russian gas increased 20 fold. Not only did this German company slash gas use by 30% by making technical changes in how the machinery operated, and by using oil pipes, storing LNG from other countries such as Britain and Norway.  A 6% decline in sales to eastern and central Europe was offset by a 35% growth in sales in the US. By pivoting to the US German manufacturers have increased sales. The US has also become a major supplier of LNG to Europe. This makes it possible for Germany to conduct its own policies free of the kind of influence Russia exerted on Europe.

So what does the CEO of German company Claas say about this experience- he says the export model is robust but in a different form with the US Europe's and Germany's biggest partner. The lesson of the past few years says CEO Bock- "Don't be dependent on one country." Not Russia, and not China.



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