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Apple’s Privacy Change Is Hitting Tech and E-Commerce Companies. Here’s Why.
Keywords: Apple Privacy Rules,
Apple's new privacy rules are reducing the extensive tracking of internet users that took place in an unregulated industry for the last decade. Apple has introduced a long overdue privacy change that restricts how users can be tracked on apps such as Facebook, Instagram and other apps. Users are now asked if they want to be tracked and can opt out. US users opt to allow tracking only 16% of the time they see the Apple privacy prompt. This will be one more needed step to protect the privacy of users that had suffered in the last 10 years from rampant and unrestricted tracking of users.
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