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‘Sir Alex Ferguson wouldn’t even talk about football’ – why players’ hearts, not tactics, hold key to the art of management
Keywords: Sir Alex Ferguson, Manchester United,
This report in The Times remembers Alex Ferguson, manager of soccer team Manchester United for the wonderful way he motivated his players, by appealing to players hearts. One player who went through that period under Alex remembers Sir Alex talk about the work ethic of shipyard workers and miners, the culture of Manchester United, the importance of making your family proud, and not "letting yourself down."
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