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Publishers Brace for Impact From Apple’s New Privacy Controls

WSJ Original article ›

Keywords: Apple Privacy,

LyrArc Article Gist
Apple's new upgraded operating system makes a change this fall which finally gives users the right to opt out of web tracking activity by apps. It will ask users if they want their web activity tracked. All users of apps have to do is to click No. 

This change implemented by Apple gives users the privacy they need without a constant barrage of ads based on web tracking activity. After the pandemic quieter times are needed for people to think about the essential things that add joy in their lives without the constant disruptive effect of ads. It has become so ubiquitous that people have lost memory that this was not always the way previous generations lived. For people under 20 they have never known anything different.



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