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Reliance Jio launches a high speed broadband service in India with annual plans for subscribers ranging from $10 to $118 a month for speeds from 100 Mbps to 1 Gbps. The prices are about one tenth of prices in Europe and the U.S. In 2016 mobile network prices dropped after Reliance introduced lower pricing. The new launch provides streaming services using high speed internet. Reliance Jio is taking on telecom companies, as well as streaming platforms. It is now the largest telecom company in India with revenue of $1.6 billion in the quarter ending June 30, 2019. 

The free trial offer from Reliance Jio is 100 Mbps connection free, along with Jio apps. There is a 100 Gigabyte quota, with free 40 GB at a time 24 times- a total of 1000GB free. The only charge is a refundable deposit of 2,500 rupees ($35) for the router. Giveaways include high definition or LED television  and 4K setup box.

15 million people have registered for the service. Reliance Jio is aiming for 20 million residential users and 15 million businesses across 1600 towns in India. Reliance playbook is to launch aggressively with low prices and establish a dominance in the market. It did this in 2016 with free trial offer bringing in 100 million customers in the first 6 months. Today Reliance Jio service has 340 million customers who spend 30% more than other operator's such as Airtel and BSNL.  

By cutting data prices in India sharply to one tenth of world prices Jio has created a completely different market and one in which there are only 3 or 4 smaller competitors in that space. Bringing down prices for users and enabling India to jump ahead in internet use in ways similar to that of South Korea, Finland, China.