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India’s Newest Internet Users Are Addicted to These Apps From China

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Popularity of Chinese apps in India is increasing particularly in smaller cities and replacing the dominance of U.S. apps. They are popular with people getting online for the first time with cheap smartphones and cheap data plans. Content is mostly wacky and has come under criticism in India for the lack of quality content and addictive nature of the material.

Major Chinese internet companies Tencent and AliBaba have yet to find a foothold in India. Social media downloads have increased from 7 million in 2018 to 70 million in 2019 for these Chinese apps, some with wacky names like TikTok.



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