LyrArc Article Gist
Greg Ip cites the case of Texas, where businesses helped defeat anti-transgender  legislation, as an example of how businesses have decided it is best to cut reputational risk. Business now generally supports being friendly to gay, transgender, and domestic partners in their policies. This is because business generally favors stability and the status quo, says Ip. Business is known for staying away from extreme positions, being more open and tolerant as a way of doing business.  

Where large business is located in big cities, gay and transgender, climate change, are seen as accepted changes, not as liberal causes. For this reason most of the CEO's on Trump advisory councils resigned after the president's controversial remarks critical of both sides in the Charlotte car attack. Ip cites the situation businesses in the South faced in the 1960's when their stores were boycotted after they opposed desegregation- most lost sales and customers with the negative publicity.

The situation today is that business is now moving away from reflexive support of Trump or Republicans, says Ip. Mainstream Republicans are also distancing the party from the fringe elements in the party.