World News Insights
1-3 Minute Gist

All Topics Article

Home Equity Frenzy Was a Bank Ad Come True

New York Times Original article ›

Keywords:

LyrArc Article Gist
The home equity borowing in which advertising changed people's view of home equity from hocking your house to socially acceptable use of such financing like the "LIve Richly" ad campaign of Citibank which alone cost $1 billion from 2001 to 2006. Since the early 1980's the value ofhome equity went up from $1 trillion from $1 billion and about a quarter of Americans with mortgages have home equity loans. Banks earn 25% higher returns on these loans.


Support LyrArc

We took a different way to help millions around the world build educated informed mindsets that affects and shapes their lives. For a future that is open, global and digital, with everyone having access to high quality information. We believe in the renewal of America, renewal of Europe, the renewal of India, the rest of Asia, Latin America and Africa. The renewal of our supply chains, health, education, infrastructure, as we rebuild our countries after the pandemic. Literacy and knowledge we believe cannot thrive and grow in a world of web bots, web crawlers, or AI. This requires human curiosity, human learning, and human imagination. We take as inspiration the saying- “One has to be free, and as broad as sky. One has to have a mind that is crystal clear, only then can truth shine in it.” Every contribution whether big or small is precious- in this crisis and ahead.

Support Lyrarc from as small as $1


Copyright © 2006 - 2026 Intelilinks LLC
Terms and Conditions | Copyright Policy | Privacy Policy | Contact Us