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Daimler Lowers Its Profit Forecast
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With declining demand in Europe and North America for premium vehicles Daimler reported a 26% drop in second quarter earnings Daimler says it expects to have earnings before interest and taxes of Euros 7 billion in 2008. Because of demand outside N. America and Europe Daimler will still exceed the sales level of 2.1 million vehicles of 2007. Difficult market conditions, higher steel and raw material prices and negative currency impact of strong euro will mean that the return on sales at Mercedes Benz unit will drop from 9.1% in 2007 to about 8% in 2008, and the carmaker will not do more incentives in the USA market that would reduce profitability.
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