LyrArc Article Gist
Erich Scwartzel's exceptional account of Dreamworks going astray as its CEO went in a hundred different directions- a smaller studio trying to get into multiple platforms and industries, and trying to compete with much larger Disney in China- provides a unique insight into what happens when a CEO, especially one with creative talent, loses his primary focus. Extensive interviews by Schwartzel with insiders shows the creative people at the studio struggling to get Katzenberg's attention as he made many of his frequent trips to China. DreamWorks Animation CEO's effort to get into several related businesses, television, publishing, theme parks, children's toys, and enter the Chinese market in a big way to compete with Disney, has led to a loss of focus in its main business of feature films. The result is large impairment charges and several films from the "Rise of the Guardians" in 2012 to "Penguins of Madagascar" recently, that did not cover rising production costs at the box office. Four of six films since 2012, before the recent film "Home," failed at the box office since 2012. Katzenberg now says he realizes pursuing different directions led to spreading resources too thin, and he intends to make producing 2 or 3 good feature films every year his No. 1 priority. Restructuring underway and some box office flops led to 4th quarter loss of $263 million from $17 million profit the prior year. About 20% of the workforce or 500 workers will be laid off, a Northern California operation will be closed, and the Glendale headquarters sold and leased back to improve cash flow. DreamWorks shares were at $22.68, March 27, 2015, down from $44 Feb 2010, and IPO day close of $38.75.