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Japan's New Green Car Push

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Development of new fuel efficient cars, electric cars, new hybrid cars, costs money, and manufacturing facilities to build these cars in large numbers also takes large investments. Not only do the Japanese carmakers have a huge leg up over American carmakers in having development on these technologies started early because of the conservation ethic in Japan's use of energy, but now because of being in much better financial shape than their competitors in te USA they can make the huge investments going forward in the next 10 years. Note the huge costs of development. Honda spends an estimated $1 million on every FCX Clarity, Honda's new hydrogen fuel-cell car, that it makes today. It hopes to get the production costs below $100,000 per car.


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