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Nissan and Others Add Factories in Emerging Markets

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Ghosn touches on another issue emerging in the auto industry. With prices of iron ore jumping steel prices are also increasing which will force automakers to raise prices in the foreseable future. With economic downturn in the USA and parts of Europe Nissan like other automakers will find it difficult to increase sales with higher prices. This makes the new markets of India, Brazil Russia, China and Africa and Middle East with exploding demand significant. As the president of Honda in India puts it its better to spread the profits and sales globally. Nissan laid the ground for a 1.1 billion plant south of Chennai, India, rather than wait for the infrastructure to deliver just-on-time in India, the infrastructure will come later.


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