LyrArc Article Gist
The print media in western countries is suffering decline in circulation and loss of revenues as more people read the news on the internet. In contrast India with 350 million people who have no access to newspapers, and in a country where newspapers are very reasonably priced and widely read in India's many languages. the print media industry is doing very well. The print media industry is expected to grow from 149 billion rupees ($3.6 billion) in 2007 to 281 billion rupees in 2012, a growth of 89% in 5 years, according to a report by PriceWaterhouseCoopers. With expanding literacy and newspaper reading a popular pastime throughout India, and the many newspapers available in languages like Hindi, Gujarati, Punjabi, Marathi, Bengali, in the north, to Telegu, Malayalam, Tamil, Karnataki in the south, the expanded availability also builds a public that is more informed about issues and the range of choices available to it, making for a vibrant free press and a vibrant democratic process. The low cost of newspapers means more of the revenues come from advertisers and some newspapers like the English language Times of India accept payment in the form of shares in a firm.