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Sony's Newest Display Is a Culture Shift
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Sony's cheaper Bravia TV model$200 lees in price than its regular models was thought up in the US. Previously US engineers were not included in meetings for products being developed in Japan, so insular has been the outlook of Sony's Japanese engineers and managers. And the set itself was invented in Mexico using off the shelf parts. Katsumi Ihara who put the Sony Ericson venture together is now working to revive the Sony electronics business and one of the things he is doing is trying to change Sony's insular culture by having Japanese engineers visit San Diego and meet with their international counterparts to share ideas and solve problems.
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