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Meditations on a Cure

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LyrArc Article Gist
Sharing insights into customer relationships from Varian Systems which makes ultra sound scanners that help in detecion and treatment of cancer. The first insight, you exist to solve a customer problem, it does not mean that something is broken. Second insight if you solve the problem even if the customer has been righteously angry with you, you likely have a lifelong relationship. For breakdown of scanner machines in hospital settings, he has another insight- my rule has always been first to fix the machine as quickly as possible and worry about the money later. This must build trust, and likely builds a strong relationship just from the memory of what you have done and the trouble you have taken.


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