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Fear of Commitments at Nissan?

Wall Street Journal Original article ›

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Nissan excelled in setting bold goals and achieving them in the last 8 years but the environment is quickly changing. The US market is slowing down and sales declining, its using only 65% of its manufacturing capacity for some light truck facilities in the USA. So it "Value Up" Plan with bold goals of 4.2 million car sales by 2009 and 20% reurn on investment may be pushed back from 2009 to 2010. And its CFO Dassas is questioning th value of setting bold goals int he current environment when there is so much uncertainty. Nissan is moving ahead in emerging markets to makeup for the loss in US sales but it has a lot of catching up to do as its a relative latecomer, the Russian factory wont start till 2010 and the Indian plant near Chennai not till 2010.


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