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In Vietnam, Fast Food Acts Global, Tastes Local

Wall Street Journal Original article ›

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How fast food is marketed in Vietnam's fast growing cities where the influx of migrant workers has increased the population of Saigon or Ho Chi Minh city to 10 million from 6 million in 2000. And per capita incomes are rising increasing to about $900 in 2007 from $600 in 2005 for Vietnam's 84 million people. The success of 2 chains Kinh Do and Pho 24 which have studied marketing of burgers in the Philippines and other fast food chains from the USA and now use these methods with distinctive local food and tastes typical to Vietnam.


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