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Amazon's Spending Habit Hurts Profit
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Amazon's revenue for 4th quarter 2011 increased 35% to $17.4 billon. Profit for the 4th quarter 2011 declined by 57% over prior year quarter, as Amazon increased hiring, and invested in warehouses, technology and in Kindle electronic promotional sales. Operating expenses were up 38% from the prior year quarter. Operating margin was 1.5%, declining from 3.8% in the prior year quarter, but up from 0.7% in third quarter 2011. Analysts estimate that Amazon sells the Kindle at a loss of $15 per unit. Kindle Fire sales were up to an estimated 6 million units for the 4th quarter 2011. Hiring jumped and employee count was up 67% for 2011 over the prior year, up to 56,200 employees. Forrester Research estimates that overall internet sales growth for 2011 was 10%, showing that Amazon sales growth was much faster.
Amazon performance
07/26/2011
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