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Pioneering Firm Bows to 'Post-PC World'
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A former Apple and H-P executive, Jean-Louis Gassee, says the Apotheker decision to exit the PC and tablet business comes from a corrrect evaluation that it is becoming more of a commodity business than ever before, with falling prices and margins. Even a good manager could ony do so much, maybe increase the margins by one or two points, says Mr. Gassee. Apple's profit margins come from its software capabilities and pioneering of new devices that created the kind of demand and exclusivity which other competitors cannot match. Either they had no comparable software capabilities and experience, or lacked the combination of CEO capabilities that Jobs could bring, pioneering software and years of expertise of working with hardware suppliers to create new products.
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