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Saturn Comes Back Down To Earth
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How Saturn is finding itself and trying to refocus its image and reach out to loyal customers. Efforts in ads that failed and the redesign thats working a lot better. See the way Saturn is redesigning its showrooms by not looking at competitors but looking at how Apple has redefined the retail experience in its stores that are a leader in this area with customers flocking to Apple stores. This is innovative approach of Saturn. See the slide show on this in the Sept 3, BW, on Saturn's new redesign of its showroom experience.
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