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Sir Howard Stringer On Recharging Sony

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An interview with Sir Howard Stringer, December 2007 at the 92nd Street Y in Manhattan. Note the reply to the learning Japanese question, direct and saying what it is and has to be in this situation. Its better if the senior Japanese learned English or talked in English because Sony is a copanythats huge in international markets. And it wasn't going to work for Sir Howard because he was'nt going to be conversational better to accept that fact and go on to getting Sony back on its feet as a pioneer which is how it started out under Morita in the sixties. The other response is to the question about closing factories and unprofitable businesses - he asked the senior Japanese staff to look at the numbers, to take a good hard look at the numbers, what did they have to do in all honesty in the light of their situation. Interesting not much else was needed. Refreshing direct and honest approach to the issues. Best is the response to the question about his job, he wonders if he will survive this intact, will he survive this in one piece, which would be a real miracle. An Englishman who is an American in England, an Englishman in America, and a westerner in Japan.


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